Ema Odlin-Baxter is the Senior Bitting Advisor at the UK’s largest independent bit specialists and bit bank service, The Horse Bit Shop. Established in 2004 the Horse Bit Shop has led the field in bit trialling, advisory, clinics and lecture demonstrations with Ema as HBS’s Chef d'Equipes. Ema is also registered with the Equine Fitters Council An accomplished horsewoman, Ema has been in the saddle since 5 years old achieving a healthy competition career in many disciplines. Currently filling her stables with some hot-headed showjumpers, she is a keen ambassador for good schooling techniques and the happy horse approach. In her professional career, Ema joined the equestrian world through her sales, marketing and design input roles at Fairfax Saddle Makers before following her passion and talent as a bitting specialist. With a client base covering all equine disciplines, Ema has been a key part in the success of some high-end showjumpers, eventers, dressage and even horseracing portfolios but is just as keen to help with the recreational riders’ problems. Ema, along with her team at the Horse Bit Shop has a reputation for going that extra mile, as fellow horse riders and owners they all appreciate first-hand what it is to have a contact and know how important it is to have the right bit. Over the years Ema along with her sidekick Vicky Marshall (also a bitting specialist at HBS) has worked alongside the likes of Dale Myler, Heather Hyde, Christoph Augsten, Bomber Nel, Teun and Baz Van Riel to enhance her education in lorinery whilst actively been involved with British Equestrian Trade Association (BETA), British Association of Equine Dental (BAEDT), World Wide Dentistry Association, Society of Master Saddlers not to mention the Pony Club, British Showjumping, Bishop Burton Agricultural College, Askham Bryan to both further her training and education but that of members and students alike through her demos and lectures. Ema’s engineering and product development background has also come in useful and played a large part in her active role with likes of Stubben Steeltec, Lorinzini, Jeffries, Trust, Horsewear and Sprenger working alongside them to innovate, research and improve the product ranges to fill voids in the current market selection. Furthermore, Ema is working with the Materials and Engineering Research Institute at Sheffield Hallam University testing and researching current bits available on the market and the advantages and disadvantages to the horse of the metals and materials being used.