Jared is one of the founders of Jelka. “In addition to the day to day running of Jelka, I like to write about 3 areas that interest me: client challenges, technical things and innovation. My written content is mostly educational and focussed on helping the reader understand the topic. I have a mixed academic and practical background including product design and manufacture, graphic design and marketing, finance, business, law and farming. This enables me to write about a broad range of topics that I hope are useful and easy to understand. I was introduced to the equestrian world several years ago and it’s been my little niche ever since!”